Privacy Policy for Big Mac Index
Last updated: June 6, 2025
1. Introduction
Welcome to the Big Mac Index website ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you use our website, including but not limited to:
- Usage Data: Information on how you use our website, including pages visited, time spent on pages, navigation paths, and interaction with content.
- Device Information: Information about your device, including IP address, browser type and version, operating system, and screen resolution.
- Location Data: General location information derived from your IP address.
2.2 Automatically Collected Information
When you visit our website, we automatically collect certain information through cookies and similar technologies, including:
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
- Usage Data: Information about how you use our website, including the full Uniform Resource Locators (URLs), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs).
3. How We Use Your Information
We use the information we collect for various purposes, including:
- To provide and maintain our website
- To analyze and improve our website's performance and user experience
- To monitor usage patterns and conduct statistical analysis
- To detect, prevent, and address technical issues
- To provide personalized content and recommendations
4. Third-Party Services
4.1 Google Analytics
We use Google Analytics to analyze the use of our website. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having your activity on the website made available to Google Analytics by installing the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout). The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:https://policies.google.com/privacy
4.2 Google AdSense
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.
You may opt out of personalized advertising by visiting Google's Ads Settings page:https://www.google.com/settings/ads
5. Cookies
Cookies are small text files that are placed on your device when you visit a website. We use cookies to enhance your experience on our website and to analyze how our website is used.
5.1 Types of Cookies We Use
- Essential Cookies: Necessary for the website to function properly.
- Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
- Functionality Cookies: Enable the website to provide enhanced functionality and personalization.
- Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed.
5.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
6. Data Security
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure.
7. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
8. Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us.
9. Changes to This Privacy Policy
We reserve the right to update our privacy policy from time to time. When we make changes, we will post the updated policy on this page and revise the Last updated date at the top of this policy. You are advised to review this privacy policy periodically for any changes.
10. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
By using our website, you acknowledge that you have read and understand this privacy policy.